Created first official Hungryroot Private-Labeled Packaging Creative process + documentation

Organized RACI charts to delegate campaign ownership(s)

Managed workback schedules based on regional-specific product launch dates

Managed all third-party vendor, printer, and supplier communication through email and weekly stand ups

Created first vendor submission form to brief Creative Designers and Copywriters on all product guidelines, such as NFPs, dielines, Pantone vs. CMYK ink specifications, samples, and proofing timelines

Ran all versioning and file reviews with vendors, FDA, and company marketing leads. Packaging all final files for campaign delivery through Google Drive, Air, and illustrator zip files

Assigned and resourced all roles involved in packaging creation via Click Up, such as digital designers for product and illustration creation, product copywriters for all meal and ingredient cooking instructions, names, and website copy, as well creative producers to schedule and oversee all video and still-photography shoots

QC'ed all rounds of copy and design prior to internal and external reviews utilizing internal Hungryroot design guidelines and external FDA nutritional guidelines

Led all design QC's, including leading, kerning, brand colors, tracking, and line weight reviews

Organized weekly, monthly, and quarterly social content batch creation and brainstotms alongside the Hungryroot Brand Marketing team

Evolved evergreen design and copy concepts and created net-new content based on social metrics/engagement

Created the first internal Illustration, Icon, and Asset library for Hungryroot Product, Marketing, and Operations team utilization across all channels